ALEXANDRIA, VA (CelebrityAccess) — The U.S Trademark Office has rejected pop singer Katy Perry's bid to trademark the design of "Left Shark", a design based on one of the backup dancers in Katy Perry's Super Bowl halftime performance who shot to fame on social media when the dancer in the costume appeared awkwardly out of sync with the rest of the dance.
Since then, the moment became one of the most talked about elements of the halftime show and has led some entrepreneurs to try to cash in on Left Shark, including a designer on Etsy. Perry sent the designer a cease and desist and attempted to trade mark the shark design, but the Trademark Office rejected her claim, noting that not enough people make a connection between the Left Shark icon and Perry.
Since the Super Bowl, Left Shark has made appearances at the iHeart Music Awards and Coachella as well as other cultural touchstones, including video games. – Staff Writers