NEW YORK (CelebrityAccess MediaWire) — Primary Wave Music Publishing and Marketing has pacted with industry veteran Phillana Williams in a new artist management venture.
Williams, formerly the head of urban marketing at Arista Records and Island/Def Jam has worked on developing artists such as Outkast, Usher, Pink, Kanye West, Neyo, Ciara and numerous others. Williams currently reps Tiffany Evans, Jaicko, Vistoso Bosses and Diamond (formerly of "Crime Mob")
"What we're going to be doing is using Phillana's expertise in the urban music business coupled with our marketing and branding capabilities to offer services to artists that no other company can provide." Primary Wave's Larry Mestel told CelebrityAccess.
"Primary Wave's expertise and successful track record in marketing and branding artists will enable us to add enormous value to our client base." Williams said. – CelebrityAccess Staff Writers