NEW YORK (CelebrityAccess MediaWire) — Radio City Entertainment is to be renamed MSG Entertainment (MSGE) as part of a major new expansion of its entertainment portfolio.
“Madison Square Garden as a brand represents the very best of entertainment– the symbol of history-making, once-in-a-lifetime events that mesmerize, excite and captivate people from all over the world,” said Jay Marciano, president MSGE. “What better way to usher in a new era of entertainment excellence and innovation than to redefine ourselves as embodying all that the MSG brand represents.”
MSGE will continue to manage and operate all facets of the booking, marketing and production of all events at Radio City Music Hall as well as the entertainment events at Madison Square Garden, The Theater at Madison Square Garden and the Expo Center at MSG. As part of its new vision, MSGE will also considerably expand its business, including original theatrical productions, the production of annual city-wide events and new venue opportunities. –Bob Grossweiner and Jane Cohen