Ratings Slide Continues For VMAs


(CelebrityAccess) — Ratings for the 2017 MTV Video Music Awards declined for the 4th straight year with the show posting historically low viewership.

According to the Associated Press, the awards show was watched by 5.69 million viewers over 10 different networks on Sunday night. Overall, ratings for the VMAs were down 16% in MTV’s key 18-34 demographic, with a 4.46 share, down from a 5.33 rating last season.

Sunday's figures were almost a million off of 2016's totals of 6.5 million people, and more than 4 million lower than 2015's 9.8 million.

Admittedly, the VMAs had some tough competition this year, and were cast against the season finale of HBO's hit show 'Game of Thrones' and were taking place as the City of Houston endured an historic deluge.

And there were some bright spots. As Variety noted, the VMAs actually increased viewership with teenagers this year, with more than 300,000 tuning in. As well, younger viewers in the 12-24 demographic also increased, according to ratings tracker Nielsen.