ROCK BAND (Hypebot) – A number of companies are attempting to tackle the complex job of measuring buzz on the web. Is what you're doing for marketing working? Does MySpace matter more than Facebook? Do people like my song?
Music Arsenal's free RockDex takes a straight forward approach to finding one portion of the answer to the "Is my buzz growing or declining?" question by searching a dozen social networks, blogs, micro-blogs and music sites and then provides a relative score. Of the 800 artists that checked their score since launched last week at SXSW, the average score of international artists is 68.6, national artists is 41.6 and regional artists is 34.5.