NEW YORK (CelebrityAccess) – The Madison Square Garden Company has named veteran marketing exec Sharon Otterman as executive vice president and chief marketing officer, effective April 20,2015.
In this newly created position at MSG, Ms. Otterman will be responsible for developing brand strategies for all of MSG's businesses, as well as digital marketing, product marketing, and marketing operations.
Prior to joining MSNBC in 2009, Ms. Otterman worked for ESPN, where she last served as vice president of Customer Experience Strategy and New Media Marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including ESPN.com, Mobile, and Broadband. Ms. Otterman joined ESPN in 2003 and held various positions over her tenure, including vice president of Integrated Media & Market Planning and vice president of Brand Development.
Before joining ESPN, Ms. Otterman was the first vice president of Media at Modem Media where she helped Fortune 500 clients create their first-ever digital strategies. For more than eight years, her innovative approach to developing marketing and advertising strategies helped Modem's clients attain first mover status. As chairperson of one of the 4A's committees, she helped set new industry standards, and her method for developing new media vehicles standards and practices has been widely recognized. – Staff Writers