TORONTO (CelebrityAccess MediaWire) — Live Nation has signed with Sirius Canada to make the satellite radio company the official satellite partner of Live Nation in Canada.
The deal will allow Sirius customers access to exclusive live broadcasts of Canadian artists and give them a line on "preferred" tickets to Live Nation events.
"Sirius listeners are passionate about music and the Live Nation partnership will give subscribers more of what they love, including exclusive concert broadcasts and preferred access to concert tickets," said Alan MacNevin, Vice President of Customer Relationship Management at Sirius Canada. "Customers tell us that subscribing to Sirius feels like being part of a community and we're committed to making that experience even richer."
The pact will be showcased on Sirius radio's 100% Canadian rock channel "Iceberg 85" with a monthly concert series which will kick off on March 1st with a performance by Toronto indie-electro artist, Lights at Toronto's Phoenix Concert Theatre. – CelebrityAccess Staff Writers