SAN FRANCISCO (CelebrityAccess MediaWire) — Imeem, an up-and-coming site in the social networking world is partnering with SNOCAP to create a new model that facilitates artist promotion and new music discovery while respecting the rights of content owners and ensuring that they are properly compensated. Using SNOCAP’s proprietary Digital Registry and content identification platform, the new service will provide content owners, such as music labels and artists, direct control over their content – if they allow it to be streamed over imeem, they will earn income through an advertising revenue share.
"imeem is committed to ensuring that everyone in our community, including artists and their fans, can express themselves through their content. Our partnership with SNOCAP is a big step forward in protecting fans' access to an incredible array of music, videos and art, while extending that same protection to the artists and labels that deliver the content that their fans love," said Dalton Caldwell, founder and chief executive officer, imeem. "Our partnership with SNOCAP brings a trusted content identification and registry system to the imeem business model and will allow us to offer a user-friendly way for content owners and artists to control their content and monetize it. We are excited to be working with SNOCAP and believe we’re going to help change the way social media can benefit both the artist and their fans."
Large and independent music labels, as well as independent artists, will be able to tap into imeem’s online community to selectively promote their content via streaming, and also earn income through advertising revenue share. The SNOCAP technology will automatically identify content uploaded by imeem users, determine if the content is permitted for streaming by the content owner, and then distribute a pro-rata share of the advertising revenue to the proper content owners.
SNOCAP’s registry authenticates against over three million tracks with known owners who have set their own business rules. All of SNOCAP’s registered labels and unsigned artists will be invited to include their content in this new business model on the imeem service.
imeem’s online community has grown rapidly to over 16 million monthly unique users since first launching its web-based service in early 2006. Since the web site launch, the company has focused on working closely with music labels and studios, in addition to independent artists and directors, to promote their content within the imeem community. Content promotion partners have included Virgin Records, Nettwerk Records, SubPop Records, Beggars Group, Domino Records, and Warner Independent Pictures. Music and video fans as well as bands, directors, and artists have become addicted to the creative imeem community where individuals or groups can upload, stream, tag, and create playlist (and purchase when available) content from any type of media content – from music to photos to video to blogs. – CelebrityAccess Staff Writers