LONDON (Hypebot) – Spotify is reportedly planning a US launch of its free music streaming service for later this summer. Think of Spotify as a free ad supported Rhapsody Unlimited – search for an artists, song or album, click on it and its start playing. You can also build and store playlists; so that if you turn on shuffle, after awhile it feels like a Pandora station with only your favorites or the iTunes collection you wish you could afford.
I've used Spotify for months and it's addictive. In fact, their library of 5 million songs and iTunes like interface has attracted more than 2 million users in the UK and another 4 million across Europe. There are online and in-stream ads, of course. But there's also a paid ad free service. The company also wants to let you take you playlists with you anywhere you want. An Android app is in beta and an iPhone app is being tested.
Microsoft & Other Big Questions –
Despite their EU success, a US launch does mean that Spotify will thrive in the US or even continue to thrive elsewhere.