LOS ANGELES (CelebrityAccess) — Last month, Taylor Swift announced that she had struck a multi-year, multi-faceted deal with AT&T, but now we're getting our first glimpse at just what that deal entails.
When AT&T this week announced their new streaming television service DirecTV Now, Taylor Swift proved to be one of the content offerings.
The singer will have her own dedicated channel, Swift Now, on the service, featuring a curated video catalogue, as well as exclusive videos, concert performances and behind-the-scenes footage.
The channel will be available to AT&T customers across all its video platforms, including DirecTV, DirecTV NOW and U-verse later this year.
As a part of the agreement, Swift will headline DirecTV's Super Saturday Night event in Houston on February 4th, a prelude to the NFL's championship game, the Super Bowl, the following day. Portions of the concert will be carried on Swift Now. – Staff Writers