THE INDIE WORLD (Hypebot) – Building a fanbase is about building a community and the cornerstone of any successful community is communication – two-way communication.
Once you wrestled their email address from them and got them visiting your site and going to shows, it’s important for every artist to spend time communicating with their fans and not just talking at them. But how can you do it without losing your privacy?
Take polls of your fans. (What is your favorite new song?") Vizu and others help you do it free.
— By Bruce Houghton