Tidal's Dismal Debut

NEW YORK (CelebrityAccess) — Two weeks after its star power-bolstered North America debut, Jay Z's music streaming service Tidal has slipped from the list of the top 700 apps on iPhone app download service.

To make matters worse, Tidal's rivals are experiencing a resurgence at the same time, with tech blog BGR reporting that on April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively. A first for both services.

In addition to the bad news and the bad press generated by Tidal's tone deaf launch, there were hints of turmoil at the company, which axed 25 employees, including its CEO Andy Chen shortly after its North American launch.

Chen was replaced with Peter Tonstad – a former CEO of Tidal's parent company Aspiro Group.

"TIDAL’s new interim [sic] CEO is Peter Tonstad – a former CEO of parent company Aspiro Group. He has a better understanding of the industry and a clear vision for how the company is looking to change the status quo. He's streamlining resources to ensure talent is maximized to enhance the customer experience. We've eliminated a handful of positions and refocused our company-wide talent to address departments that need support and cut redundancies. TIDAL’s offices globally will remain and grow: we are already hiring for several new positions now. We're excited about our future and what's in-store for fans who want the best listening experience," Tidal said in a statement published by Business Insider. – Staff Writers

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