(CelebrityAccess News Service) – Ted Kurland Associates launched their new TKA website, www.tedkurland.com
, featuring many new innovations to help facilitate the booking process as well as dynamic content which will prompt and market the individual TKA artists worldwide. "After a year of careful design and web construction," says Ted Kurland, THA's president, "the new site is now online, and designed to facilitate on-line business and increased interaction with the buyers. We consider it to be the finest agency website found anywhere on the net."
The site was constructed by Cyclone Interactive in consultation with TKA's in-house marketing department and I.T. staff over the course of the last twelve months. "We created a great deal of depth for the site," noted TKA's director of Information Systems, Pauletta Ridout. "Each artist profile includes an increased amount of content, additional files of reviews, bios, one sheets, and outside links. We also implemented the availability of music clips on the site."
"The increased profiles of each artist and the new content areas are all aimed at the buyer," marketing director, David Greenberg, noted. "The legacy our artists have presented to the world of music is enormous. To be able to get all the pertinent information to the buyer quickly and with integrity is how we best represent our artists. I believe we have succeeded in creating that environment with www.tedkurland.com."
In addition to the public view, there are management and artist-only views exclusive to TKA signed artists that will increase the dissemination of information during the booking process. –Bob Grossweiner and Jane Cohen