Touring Broadway’s Big Revenue

NEW YORK (CelebrityAccess MediaWire) – A new study conducted by the League of American Theatres and Producers has found that the economic impact of touring Broadway shows on metropolitan areas across the United States reached a whopping $3.25 billion during the 2004-05 season.

The study tracked the impact of almost 100 shows that crossed the country as part of the “Broadway Series,” filling more than 250 theaters.

The $3.25 billion figure is the sum of expenses laid out by producers and presenters, which totaled $2.08 billion during the season, and monies spent by theater visitors, which added up to roughly $1.16 billion, according to Playbill.

The study showed that the average attendee at a Broadway touring show journeyed 38 miles to get there, and spent an average of $73 in related, non-ticket expenses during each theatre visit, a good half of it on dinner before and/or after the show.

Approximately $3.77 million of the $3.35 billion total flowed back to the source city, New York, “as a result of the New York based goods and services, as well as actors and staff members who traveled with the touring productions but lived in New York, so returning a portion of their salary to the city.” –by CelebrityAccess Staff Writers

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