LOS ANGELES (Hypebot) – Warner Bros. Records (WBR) today announced the appointment of Larry Mattera as Executive Vice President, Commerce, Digital Marketing & Strategy.
A two-decade industry veteran, Mattera joins WBR from WEA, Warner Music Group’s global artist and label services arm, where he was SVP, Head of Global Digital Accounts. Mattera will relocate from New York to WBR’s headquarters in Burbank and report directly to Cameron Strang, Chairman & CEO, Warner Bros. Records.
Mattera's role will, for the first time at WBR, combines oversight of the label’s commercial activities, across all traditional and digital platforms, with responsibility for digital marketing initiatives and strategy.
Before joining WEA in 2007 as SVP, Digital Sales & Marketing, Mattera spent six years at Island Def Jam, where he created the company’s New Media Department. He began his career in 1994 at Epic Records and then moved to Polygram Group Distribution in 1996.