NEW YORK (Hypebot) –
Warner Music Group has joined EMI in signing on with popular online video site Hulu. The pair will create artist focused online channels that feature music videos, interviews, live concerts and behind the scenes footage. Warners has chosen to pave a multi-outlet course for its online video efforts and remains the last of the four major label groups not to have a deal with new video hub VEVO.
First up under the new deal is Warner Bros. artist Muse. Hulu has launched an all Muse artist page that features the band's appearance on Saturday Night Live's December 19th holiday episode as well as content from Muse's sold out Wembley Stadium show, exclusive interviews and deep-catalog videos. Hulu will also launch artist pages for Atlantic's Jason Mraz and for Fueled By Ramen/Atlantic's Paramore in the coming weeks. More artist channels will be announced in early 2010.
In making the announcement, Michael Nash, Executive Vice President, Digital Strategy and Business Development, WMG, said, "We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music, by leveraging the most powerful partnerships and platforms in the industry. Hulu has been a leader and innovator in this space, and we look forward to working with them on creating compelling, content-rich artist channels that will provide a dynamic experience to their fans, while introducing our artists to new audiences online."