With 160 million users in the United States and 1.4 billion around the globe, no marketer can afford to ignore social media. According to a survey conducted by STRATA, 91.9% of U.S. ad agencies are using social media in client campaigns. The must-have platform for marketers remains Facebook, but YouTube has retaken second place ahead of Twitter.
YouTube is currently used by 41.9% percent of the responding marketers, while only 36.5% percent use Twitter. The chart shows the adoption of social media channels by U.S. ad agencies.