LOS ANGELES (CelebrityAccess) Guy Oseary’s Maverick Management is teaming up with Gary Vaynerchuyk’s communications firm VaynerMedia to creat the Vayner/Maverick Music Content Project, according to a Billboard exclusive.
Maverick, of course, is one of the biggest management companies in the world. The venture with VaynerMedia is expected to build artist-driven content programs and develop partnerships for brands, according to Billboard.
“Gary is one of a very few pioneers who understood the power of voice within social media and since then I’ve watched Gary build an empire with Vayner Media,” Oseary told the magazine. “Maverick Music Management has an ability to have a massive digital influence and we are excited to work with Gary and his team to help our artists find opportunities to reach their potential.”
The Vayner/Maverick Music Content Project will reportedly focus on developing long and short-form videos, episodic series and other activations for social media sites.
“Music is culture,” Vaynerchuk told Billboard. “Music just doesn’t bring artists fame, it gives them an emotional connection with their fans. And for brands, music invokes emotion and reaction — music and artists give brands a two for one deal.”
“From ideation and strategy to the output of original content, we are a top creative and production firm when it comes to the content that lives in Facebook, YouTube, Instagram, Snapchat, Twitter and native,” he added.