LONDON (CelebrityAccess) — Emmy Lovell has been promoted to the role of Executive Vice President of WEA Europe, part of Warner Music Group’s artist and label services arm, effective immediately.
In her new role, Lovell will oversee the company’s European marketing, artist services, and content creation, as well as work to expand WEA’s reach on social media, as well as its data collection capabilities. She will report to WEA President Tony Harlow and will continue to be based out of the company’s London digs.
Lovell will replace Matt Crosswaite, who resigned from the role of EVP after a five-year stint with WEA.
“Emmy has made a reputation for herself as a fearless, progressive executive who experiments with new technologies and challenges the status quo,” said Harlow. “That pioneering spirit will be crucial as we evolve WEA and position it as an agent for change. She’s a great example of the new generation of leadership at WMG.”
Lovell’s previous experience includes SVP of Digital at WMUK, where she collaborated with WMG’s business dev team, and helped to spearhead the launch of Firepit, a new creative content division, innovation center, and multimedia content and production studio at WMUK’s London headquarters.
Previously, Lovell oversaw digital promotions across WMG’s Parlophone and Warner Bros. labels, where she led campaigns such as Coldplay’s livestream launch of A Head Full of Dreams and an interactive gaming app for Drones by Muse.
Lovell has developed digital promotions for everyone from Kylie Minogue to The Chemical Brothers, and shaped campaigns for the likes of Gorillaz, Deadmau5, Danger Mouse, and Tinie Tempah. She joined WMG from EMI, and prior to that held a variety of marketing and digital roles at the BBC, Capital Radio, and Bauer Media.
Prior to her promotion, Lovell served as Senior Vice President of Digital at Warner Music UK (WMUK). In her new role, she will report to WEA President Tony Harlow and will continue to be based out of the company’s London digs.