LOS ANGELES (CelebrityAccess) — Veteran manager Nick Lippman, who manages acts such as Matchbox Twenty, and the late George Michael, has joined music technology company VNUE’s advisory board.
Lippman, a partner in Lippman Entertainment where he works with his father, the noted manager Michael Lippman, has been a proponent of technological innovation in the world of music.
Nick Lippman played a key role in Matchbox Twenty launching their full-length album, Exile on Mainstream, on a USB wristband, the first artist to utilize that technology for a major release.
The record hit #3 on the Billboard Top 200 and was quickly certified Gold.
He continued pushing the envelope with Matchbox Twenty in 2012. Initiating a groundbreaking cross-promotion between the artist, Facebook, and Spotify, he launched a campaign incorporating the concept of “Timeline” and listeners’ own memories of the group for the release of 2012 album North.
The record would debut #1 on the Billboard Top 200—their first to do so in their 15 year career. Eventually, Lippman helped grow the band’s following on social media to over 1.8 million fans in less than 10 months.
The digital rollout included a dedicated artist smartphone app, marking the first time that a band had included both augmented reality and geo-fencing on tour as a way to interact with fans.
More recently, in January of 2018, Nick partnered Rob Thomas with VNUE’s set.fm to release “instant” recordings of Rob’s three sold-out performances at the Borgata Casino in Atlantic City, benefiting the Sidewalk Angels Foundation, an effort that ended up raising over $10,000, via VNUE’s app platform and collectible download cards.
“I’m excited to become involved with VNUE in this capacity,” said Lippman. “VNUE is making all the right moves and developing technologies and products that clearly help artists discover new revenue streams, while at the same time working to protect and further monetize artist rights with the company’s Soundstr music recognition technology.”