Latin Music Is Now YouTube's Dominant Genre

Latin Music Is Now YouTube’s Dominant Genre

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(Hypebot) — Latin music and artists have become a force to be reckoned with on YouTube. At the start of 2017 there were 5 videos from Latin artists in YouTube’s Billion Views Club, and as of today, there are 41. More than half of the top 100 most-viewed music videos of 2018 are Latin and 8 of the top 10 most-viewed music videos of 2018 feature Latin artists.

In 2018, the top 3 most played artists globally on YouTube are all Latin Artists: Ozuna, J Balvin and Bad Bunny. Ozuna amassed over 8.7B views this year, J Balvin’s videos were viewed over 7.1B times, and the “Te Bote” remix featuring Casper, Nio García, Darell, Nicky Jam, Bad Bunny and Ozuna hit 1 Billion views in just 119 days.

In 2017 “Despacito” and Reggaeton reigned as the most popular Latin Genre. In 2018,  there is more diversification of Latin music on the platform with many new artists, countries and genres represented in the most viewed Latin lists, including a new wave of artists such as Anitta, Manuel Turizo, Sebastian Yatra and others.

Here are the highlights:

Explosive Growth (in numbers) of Latin Music on YouTube in 2018: Latin Artists dominate YouTube, holding top spots on the charts and represent 1/3 of artists in YouTube’s Billion views club and the growth show no signs of slowing.

  • Top 3 most played artists globally on YouTube so far in 2018 are all Latin
    1. Ozuna (20M Subs)
    2. J Balvin (18M Subs)
    3. Bad Bunny (13M Subs).
  •  Ozuna is the #1 artist globally across YouTube in 2018, amassing over 8.7B views this year alone. He’s held the #1 spot on the Global Artists chart for 20 weeks throughout 2018 to date, a record for the year.
  • J Balvin is the #2 artist globally across YouTube in 2018, amassing over 7.1B views this year.  He has four videos in the billion views club. “X” with Nicky Jam is the seventh fastest video to hit the milestone, doing so on July 4 in only 125 days. “Mi Gente” with Willy William crossed the 2B-view mark earlier this year as well.
  • Bad Bunny is the #3 artist globally across YouTube in 2018.  Both of his videos with over one billion views hit this year. The “Te Bote” remix, which featured Bad Bunny alongside Casper, Nio García, Darell, Nicky Jam and Ozuna, hit the milestone in only 119 days, making it the sixth fastest video to do so.
  • Natti Natasha is a top 10 artist globally across YouTube in 2018, earning a massive 3.9B views this year alone.

Top global acts like Ozuna, J Balvin, Bad Bunny and Natti Natasha are paving the way for a new wave of diverse Latin musicians, with artists like AnittaManuel TurizoSebastian Yatra and more having a breakout 2018.

Sebastian Yatra

  • Sebastian Yatra has had 2.36B views globally across YouTube in 2018 alone, making him a top 50 artist for this year.
  • Released in January, his track “No Hay Nadie Más” has had over 579M views across YouTube.
  • His official artist channel has over 4.9M subscribers.

Manuel Turizo

  • Manuel Turizo has had 1.87B views globally across YouTube in 2018 alone, making him a top 100 artist for this year.
  • He’s credited on two videos with over one billion views, both of which hit the milestone this year.
  • His official artist channel has over 4.1M subscribers.

Anitta

  • Anitta has had 1.7B views globally across YouTube in 2018 alone, making her a top 100 artist for this year.
  • Her collaboration with J Balvin, “Downtown,” has amassed 486M views across YouTube in 2018.
  • Her official artist channel has over 10M subscribers.

Chart Topping Songs

Nicky Jam x J. Balvin – X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon

  • X” is the 3rd most played track globally across YouTube in 2018.
  • The music video hit one billion views July 4—125 days after its release—making it the sixth fastest video reach the milestone.
  • It charted in  31 countries on YouTube, including Denmark, Romania, and Serbia.

Daddy Yankee | Dura (Video Oficial)

  • Dura” is the 4th most played track globally across YouTube in 2018.
  • The music video released in January this year and quickly crossed one billion views in August.
  • It charted in 28 countries on YouTube, including the Czech Republic, Ireland, and Sweden.

Te Bote Remix – Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial

  • The “Te Bote” remix is the 5th most played track globally across YouTube in 2018.
  • The music video hit one billion views August 8—119 days after its release—making it the sixth fastest video reach the milestone.
  • It charted in 17 countries on YouTube, including Belgium, Switzerland, and France.

Cardi B, Bad Bunny & J Balvin – I Like It [Official Music Video]

  • I Like It” is in the top 20 most played tracks globally across YouTube in 2018.
  • It was the most-viewed song in the US during the months of June, July, and August—making it YouTube’s official song of the summer.
  • It charted in 38 countries on YouTube, including Zimbabwe, Tanzania, and Estonia.

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