BERLIN, Germany –(CelebrityAccess) BMG announced the promotion of Patrick Joest to the role of Executive Vice President, Global Partnerships & Synch.
Based at BMG’s head office in Berlin, Germany, Joest will report directly to CEO Hartwig Masuch.
Since 2014, Joest has served as Global EVP, International Licensing & Marketing, developing the copany’s worldwide synch and brand marketing for both the company’s recorded music division and its music publishing unit. Joest joined BMG in 2009 as Director, Licensing & Marketing International, only a couple of months after the company’s launch in October 2008.
In his newly expanded role, Joest will also take on oversight of BMG’s B2B content partnerships, and work to develop relationships
Prior to joining BMG, Joest established and headed the department of Music Consulting and Licensing for advertising, film and video games at Sony/ATV Music Publishing in Germany from 2002 to 2008.
His previous experience also includes a stint as Manager Talent & Artist Relations at MTV Central and marketing gigs at Sony Music and Frankfurt-based 3p Records.