LONDON (CelebrityAccess) – Ticketmaster UK has released its State Of Play: Festivals Study.
After surveying 4,000 festival-goers across the country to get their thoughts on the UK festival landscape, the ticketing giant has found that sustainability and gender representation are at the top of UK festival-goers’ list of concerns.
The report suggests that fans are most concerned about the effect festivals have on the environment, with 62% of respondents considering waste reduction, with better recycling facilities, to be their No.1 priority at festivals going into this summer. Inclusivity of festival line-ups was also high on the list, with 41% of festival-goers saying they want more diversity in line-ups, and 29% saying they consider the gender parity of line-ups before buying a ticket.
Commenting on the study’s findings, Andrew Parsons, UK MD of Ticketmaster, said: “These findings give us an insight into what festival fans really want. While it’s mostly all about the music and having a great time, I’m not surprised and encouraged to see fans wanting more action on sustainability issues and line-up equality. Festivals have always been a microcosm of wider society and with the continued rise of social consciousness we expect fans will only become more demanding of festivals to get it right.”
Ticketmaster’s parent company Live Nation recently announced its own global sustainability coalition, Green Nation, which is committed to the elimination of all single-use plastics at Live Nation festivals by 2021.
