LOS ANGELES (CelebrityAccess) — Rebecca Mall has been hired to join WME as a Senior Marketing Executive at the talent agency.
In the newly-created role, Mall will lead WME’s marketing and distribution strategy services for their client roster across film, television, and digital. She will look to help clients refine their marketing plans, release strategies and awards campaigns for their upcoming projects.
Before joining the team at WME, Hall served as Co-President of Domestic Marketing at Paramount Pictures, overseeing digital, media, brand strategy, analytics and public relations for the studio’s releases.
While at Paramount, she led marketing drives for films including “Arrival,” “Fences,” “Daddy’s Home 2,” “Book Club,” “A Quiet Place,” “What Men Want,” “Bumblebee,” “Mission Impossible,” and “Rocketman.”
Prior to Paramount Pictures, Mall spent more than six years with Google/YouTube, focusing on the company’s digital partnerships with film studios and television networks.
Mall will be based in WME’s flagship Los Angeles office.