NORWAY (CelebrityAccess) – Vevo has just inked a new deal with Norway-based smart TV OTT software provider, Vewd.
The new deal means that both Vevo’s app and its catalog of music video content will now be made available for tens of millions of Vewd-enabled devices across North America, Europe, Latin America and Asia Pacific.
Vevo currently boasts 26 billion monthly views globally and maintains over 400,000 music videos in its catalog. Meanwhile, Vewd says that its software makes “OTT possible on nearly 50 million connected devices each year”.
Alex Kisch, EVP Business Development and Affairs & General Counsel, Vevo, said: “Naming Vewd as a smart TV scaling partner is a key moment for our OTT strategy. With the tremendous scale afforded by Vewd’s far reaching network of television partners, Vevo will have the opportunity to tap into important and growing markets, bringing some of the most sought-after content to new audiences and creating value for our artists, songwriters, labels and publishing partners.”
Michael Winneker, VP of Content Partnerships, Vewd, added: “Vevo is really taking a bold and forward-looking approach to managing and growing their smart TV reach. The platform consolidation that happened on mobile hasn’t happened on the TV, so it makes sense to utilize a scaling partner like Vewd to mitigate app management complexity and accelerate distribution through tens of millions of Vewd-enabled devices, all while helping reduce costs and increase monetization. Welcome, Vevo, to the world’s largest connected TV ecosystem.”
Under the terms of the deal, Vevo will retain full editorial control of its content, with audiences having access to localized and global content dependent on geographic location.