Ade Dovey Joins SMG Europe's Event Programming Team
Ade Dovey. Courtesy Image.

Ade Dovey Joins SMG Europe’s Event Programming Team

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(CelebrityAccess) – SMG Europe has appointed Ade Dovey to its event programming team.

In this new position, Dovey will be tasked with bolstering the events calendars for SMG UK’s portfolio venues –– First Direct Arena, Leeds, Manchester Arena, Utilita Arena, Newcastle, P&J Live Aberdeen, Bonus Arena, Hull and the York Barbican –– working with existing promoters, agents and event organizations as well as developing relationships and new clients across the music industry.

In his previous role as head of programming for the Mission Mars Group, Dovey curated and programmed three award-winning venues, producing over 700 events a year.

John Sharkey, executive vice president of European operations for SMG said: “We’re delighted to have someone of Ade’s calibre and track record of success on board and we look forward to working with him and the team to deliver a wave of rich, new and exciting product for our events calendar as we develop our offering across our UK venues.”

Dovey added: “It’s an absolute privilege to be joining SMG Europe, the calibre of its venues, its rich history of events and the teams behind each establishment define the meaning world class. Personally, and professionally it’s a natural progression from programming venues from 200 capacity to 2000 and now to concert halls and arena level. I can’t wait to deliver new content and build on the legacy that SMG contributes to the local and national music industry.”

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