(CelebrityAccess) — Entertainment industry veteran PJ Loughran announced the launch of EMÁJYN, a new venture aimed at creating and producing executive-level events and VIP experiences.
Loughran, who formerly served as President, Brand Creative of Superfly, the festival and event producer behind such high profile festival properties as the Bonnaroo and Outside Lands Festivals. His C.V. also includes the launch of two successful businesses – Kerosene Creative Services, which he sold in 2009, and The Distillery, which was sold to Superfly in 2012.
EMÁJYN’s initial focus will be on executive-level experiences, but plans to expand into other avenues, including the launch of an “experience marketplace” the company said.
“The most sought after clients, prospects and talent have high expectations and the resources to do amazing things with their time. Increasingly, companies have to be uniquely creative if they want to spend more time with these resources than their competition. We recognized a need in the realm of executive events, corporate entertainment and VIP experiences for solutions that go beyond the typical, allowing hosts to share their passions with their most valuable relationships in unique and surprising ways,” Loughran said in a press statement.
“In an industry ripe with golf trip after golf trip, our offerings will highlight a range of other passion pillars, featuring access to hard to reach talent, exciting culinary curation, incredible destinations, and experiences that let guests get close to, and even become a part of, the creative process,” he added.
At launch, EMÁJYN will be headquartered in Chicago, with satellite offices and staff in Los Angeles and Denver.