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SoFi Stadium
A rendering of SoFi Stadium (HKS Architects, Inc.)

Pepsi and Frito-Lay To Host A Concert For Construction Workers At Sofi Stadium As Part Of Sponsorship Deal

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LOS ANGELES (CelebrityAccess) — Sofi Stadium at Hollywood Park announced a deal with Pepsi and Frito-Lay that will see the two companies become the exclusive soft drink and salty snacks at the sports complex.

The partnership, which extends across the Los Angeles Chargers and Los Angeles Rams, will also see PepsiCo become a founding partner of the yet-to-open stadium.

PepsiCo will gain sponsorship, soft drink and “certain snacking rights” to the Rams, a recent partner of the brand, and the Chargers, a longstanding PepsiCo partner for the past 15 years.

The stadium, which is slated to open in July 2020, will serve as the home field for both the Los Angeles Chargers and the Los Angeles Rams football teams. When it opens, the stadium will be part of the 298-acre Hollywood Park complex, which will also include the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue which will host a variety of events from concerts and award shows to esports.

The mixed-use development will also feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland.

To mark the partnership PepsiCo will sponsor the stadium’s first tailgate party for the approximately 3,000 constrution workers employed at the stadium. The event will feature a series of games, food and beverages, and a performance from West Coast hip-hop Warren G.

“For years, PepsiCo and the NFL have teamed up to combine the best of football and entertainment, a pairing that will be elevated by what Mr. Kroenke is building at Hollywood Park,” said Kevin Demoff, Los Angeles Rams COO. “This partnership will enhance gamedays for our fans and the year-round experience for all who visit this extraordinary development. We are ecstatic to kick off this relationship by throwing the first party for SoFi Stadium, rightfully celebrating the thousands of people who are building this transformative building that will set a new standard for what PepsiCo, the NFL and its teams can do together.”

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