(CelebrityAccess) – Kobalt has promoted Jeannette Perez from president of global synch & brand partnerships to the position of chief experience officer.
In the newly created role, Perez will be tasked with reshaping the client administration function by establishing a writer and publisher relations team, as well as continue to oversee global synch and brand partnerships. Additionally, she will oversee the global TV & film publishing business along with the Kobalt Australia and Sweden offices.
Since joining in 2014, Perez has grown the Kobalt synch business by 163% and built a team of 50 international creative synch and licensing experts across Kobalt’s 14 offices. In the past fiscal year, the Kobalt synch team has closed over 14,000 synch deals across hundreds of national campaigns with brands such as Apple, Verizon, Acura, Zillow, T-Mobile and Toyota. In addition, her team landed 14 “Big Game” spots between 2018 and 2019.
Founder and CEO of Kobalt, Willard Ahdritz, said: “The music industry needs more leaders like Jeannette. She has always ensured that we deliver the highest quality creative services and opportunities to our partners and her dedication to our songwriters and artists perfectly aligns with the values of Kobalt. Combined with her positive attitude and how she manages her teams, I am very proud to have an amazing leader like Jeannette on our team.”
President and Chief Revenue Officer of Kobalt, Laurent Hubert, added: “Jeannette has built the best synch team in the business and made Kobalt the destination for both talent and licensees alike. Jeannette demands excellence from her team and her results speak to that. This promotion is a natural next step for Kobalt, and Jeannette as a leader, to ensure we continually improve our services and provide standards that are consistent across the organization.”
Perez said: “I’m thrilled to take on this new challenge at a company that continues to be at the cutting edge of the music industry and truly puts creators at the forefront of their business. I’m thankful to Willard, Laurent and the entire Kobalt family for the opportunity to grow as a leader within this organization.”