NEW YORK (CelebrityAccess) — On-demand video streaming service Netflix announced that it has opened a single-screen movie theater in Manhattan to host screenings of its original prestige content.
The theater, which was Manhattan’s only surviving single-screen theater, shuttered in August but was re-opened for a limited run of Netflix’s Noah Baumbach dramedy “Marriage Story” earlier this year.
Netflix says it now plans to use the theater for special events, screenings, and theatrical releases of its films. The terms of the lease were not disclosed.
“After 71 years, the Paris Theatre has an enduring legacy, and remains the destination for a one-of-a-kind movie-going experience,” said Ted Sarandos, Netflix’s Chief Content Officer. “We are incredibly proud to preserve this historic New York institution so it can continue to be a cinematic home for film lovers.”
While Netflix did not provide additional details on upcoming screenings, such a public performance is a key element for eligibility for an Academy Award. Earlier this year, the Academy voted to maintain Rule Two which requires that a film must have a minimum seven-day theatrical run in a commercial theater with at least seven screenings per day.
Major cinema chains, including MC Theaters and Regal, have refused to screen Netflix originals due to the lack of an exclusive theatrical window.