(Hypebot) — Just 12% of listening to AM/FM happens via streaming and that represents a new high for Americans 13 years and older.
The stat from Edison Research confirms both current consumer preference for more personalized on-demand streams like Spotify as well as a huge opportunity for radio to grow its audience online.
“To realize growth, radio has to capitalize on its content being available beyond just a traditional radio receiver,” said Laura Ivey, Director of Research at Edison Research. “The challenge is how to convince listeners to follow radio content on different devices – radio not on ‘a radio.”
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.