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Just 12% of AM/FM Radio Listening Happens Online
Joe Haupt from USA [CC BY-SA 2.0], via Wikimedia Commons

Just 12% of AM/FM Radio Listening Happens Online

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(Hypebot) — Just 12% of listening to AM/FM happens via streaming and that represents a new high for Americans 13 years and older.

The stat from Edison Research confirms both current consumer preference for more personalized on-demand streams like Spotify as well as a huge opportunity for radio to grow its audience online.

“To realize growth, radio has to capitalize on its content being available beyond just a traditional radio receiver,” said Laura Ivey, Director of Research at Edison Research. “The challenge is how to convince listeners to follow radio content on different devices – radio not on ‘a radio.”

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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