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(Tracy Le Blanc)

The 2022 Social Media Size Guide For Musicians

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(Hypebot) — The first step to winning fans and building a community on social media is knowing what to post and where to post it. We can help.

by James Shotwell of Haulix

I don’t know of any artist making a living today without social media. They may not run it themselves, but every musician must have an online presence. More often than not, most musicians need multiple profiles spread across numerous platforms requiring all types of content in various sizes and shapes.

Social Media Sizing Guide 2022

If you want to make the most of an Instagram account, for example, you need to know the following information:

  • Profile picture size
  • Photo thumbnail sizes for Story highlights
  • Photo and video sizes/aspect ratio for posts to a user’s feed
  • Photo and video sizes/aspect ratio for Instagram stories
  • Video sizes/aspect ratio for Instagram Reels

And that’s before we even discuss effectively marketing through the platform.

Between Facebook, Instagram, Twitter, and TikTok, not to mention YouTube, LinkedIn, Snapchat, Linktree, Tumblr (it still exists), and the platforms we are no doubt forgetting, it’s practically impossible for anyone to remember every size and aspect ratio required to make high-quality posts everywhere an artist is expected to exist online. We know because we’ve tried it ourselves, and we bet you have.

We scoured the internet for the best guides to social media sizing, and to the surprise of nobody, countless examples exist. We tried to find the most straightforward, easy-to-follow options available and gather them here to live in perpetuity.

Facebook

Content Size Aspect Ratio
Facebook Profile Picture 400 x 400 px 1:1
Facebook Event Cover Photo 1920 x 1005 px 1.91:1
Facebook Group Cover Photo 1920 x 1005 px 1.91:1
Facebook Business Page Cover 1200 x 674 px 16:9
Facebook Profile Cover Photo 1125 x 633 px 2.7:1
Facebook Photo Post 1200 x 630 px 1.91:1
Facebook Video Post 1280 x 720 px 16:9
Facebook Linked Image 1200 x 630 px 1.91:1
Facebook Stories 1080 x 1920 px 9:16
Facebook “Our Story” Cover 1200 x 445 px 2.7:1
Facebook Ad (Carousel) 1080 x 1080 px 1:1
Facebook Ad (Single Image) 1200 x 628 px 1.91:1
Facebook Catalog Image 1080 x 1080 1:1

Instagram:

Type of Instagram Post Aspect Ratio Instagram Post Size
Square Photo 1:1 1080 x 1080px
Landscape Photo 1.91:1 1080 x 608px
Portrait Photo 4:5 1080 x 1350px
Instagram Stories 9:16 1080 x 1920px
Instagram Reels 9:16 1080 x 1920px
IGTV Cover Photo 1:1.55 420 x 654px
Instagram Square Video 1:1 1080x1080px
Instagram Landscape Video 1.91:1 1080x608px
Instagram Portrait Video 4:5 1080x1350px

Soundcloud:

GRAPHIC SIZE
Profile Photo 1000 × 1000 px
Album Cover 800 × 800 px
Minimum Header 2480 × 520 px

TikTok

TikTok video dimensions should be 1080×1920. Aspect ratio: The aspect ratio should be that of a standard smartphone screen, 9:16. 1:1 is also possible, but it won’t take up the whole screen.



Twitch

GRAPHIC SIZE
Profile Photo 800 × 800 px
Profile Banner 1920 × 480 px
Video Player Banner 1920 × 1080 px
Video Thumbnail 1280 × 720 px
Cover Image 380 × 1200 px
Info Panels 320 × 200 px

Twitter

Finding information about Twitter’s content options proves slightly more difficult than options for Facebook and Instagram.

  • Profile Photo: 400×400
  • Header Photo: 1500×500
  • Image from a Tweet with shared link: 1200 x 628 pixels
  • Tweet sharing a single image: 1200 x 675 pixels (recommended, but most images with standard aspect ratios will not be cropped)
  • Tweet sharing two images: 700 x 800 pixels (both images)
  • Tweet sharing three images:
    • Left image: 700 x 800 pixels
    • Right images: 1200 x 686 pixels
  • Tweet sharing four images: 1200 x 600 pixels (per image)
    • Four is the maximum number of images available on one Tweet
  • Recommended aspect ratio is 16:9.
  • Can edit images if tweeting from Twitter iOS or Android app.
  • Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.

YouTube

TYPE SIZE
Channel Icon 800 × 800 px
Channel Art 2560 × 1440 px
Desktop Display 2560 × 423 px
Tablet Display 1855 × 423 px
Desktop and Mobile Display 1546 × 423 px
Video Thumbnail 1280 × 720 px

Video Guidelines

  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Aspect ratio is 16:9 (auto adds pillarboxing if 4:3).
  • Max file size is 128GB or 12 hours, whichever is less.
  • Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Video length max is 12 hours.

YouTube SHORTS video guidelines

  • Recommended dimensions: 240×426 (240p), 360×640 (360p), 480×854 (480p), 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p),
  • Aspect ratio is 9:16.
  • Video length is 60 seconds max.
  • Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Music from the YouTube music library is limited to 15 seconds.
  • Title character limit: 100 characters max.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.

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