ELMONT, NY (CelebrityAccess) — UBS Arena and the New York Islanders announced the appointment of sports and entertainment veteran Adam Cross as Senior Vice President, Corporate Partnerships.
In his new billet with UBS Arena and the Islanders, Cross will oversee all corporate partnerships, partner activation and strategy for both the venue and the team, reporting to Oak View Group’s Ryan Brach, Executive Vice President of Global Partnerships.
Adam Cross previously served as the Senior Vice President of Corporate Partnerships with Harris Blitzer Sports and Entertainment, where he led partnership strategies across the company as well as the buisiness solutions team.
He also did a ten-year stint at Six Flags Theme Parks, where he held the role of Vice President of Corporate Alliances, playing a role in the development of the first first digital out-of-home theme park national media platform, “Six Flags Media Network.”
Cross began his partnerships career in sports and entertainment with the New York Yankees.
“I have known Adam for a long time and have admired his industry relationships, work ethic and unique partnerships he’s created throughout his career,” said Ryan Brach, Executive Vice President of Global Partnerships at Oak View Group. “He’s the right person to lead our UBS Arena and NY Islanders corporate partnership team and look forward to achieving great things together.”
