NEW YORK (CelebrityAccess) — Splice, the music creation marketplace, announced the appointment of Jeff Roberto at Senior Vice President of Marketing.
In his new role at Splice, Roberto will oversee global marketing initiatives across the company.
Roberto joins Splice after holding senior roles at music tech companies such s Distrokid, where he served as Chief Marketing Officer, and the digital trust network Nodle.
He also served as SVP Marketing at Picsart, the AI powered photo editing/content creation platform. During his tenure at the company, Roberto played a strategic role in the company’s growth, contributing to a $130 million raise (2021) and $1 billion+ valuation.
Roberto’s resume also includes positions at Shazam, Napster, MAGNIFI and Astralwerks Records. He began his career at his college radio station, WHUS-FM on the campus of the University of Connecticut.
“Our AI Roadmap gives us a huge opportunity to build revolutionary creative experiences for musicians,” said Kakul Srivastava, CEO of Splice. “In Jeff, we have found a unique talent, someone that can help us scale an already thriving business, who understands the music industry and most importantly, cares deeply about the creative communities we support.”
“Music and creators are two of my greatest passions, and Splice is perfectly positioned at their intersection,” said Roberto. “I’m excited to support music producers of all levels, from beginners to professionals. I look forward to expanding the brand across new horizons as we continue to deliver innovative AI tools that enhance creative workflows.”
