CA News Bites: SFX/P&G…Whitney Houston…Vivendi Universal/MP3.com…Wynton Marsalis

Procter & Gamble and SFX are launching a music-themed game show called the Pringles Pop Quiz at 31 of SFX's amphitheaters. The game show will offer concertgoers the chance to win a variety of prizes just prior to SFX-produced concerts including Aerosmith, James Taylor, and Moby's Area One Music Festival.

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Whitney Houston will receive Black Entertainment Television's inaugural Lifetime Achievement Award June 19 in Las Vegas. The award honors black achievement in the entertainment industry.

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In a $372 million cash-and-stock deal, Vivendi Universal, which owns, labels such as A&M, Def Jam, Interscope, Island, MCA, Mercury and Motown, is purchasing online music provider MP3.com. Vivendi bought Seagram and its Universal Music Group last year for $34 billion.

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Jazz great Wynton Marsalis has joined XM Satellite Radio in a multi-year partnership. Marsalis will host 12 one-hour musical specials chronicling his career, influences and own tastes in music, which will air on XM's jazz channels. He will also act as a creative consultant to XM's jazz programming team. Producer Quincy Jones also inked a similar deal (CA, May 14).

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