Clear Channel Radio Deploys iTunes Tags

SAN ANTIONIO, TX (CelebrityAccess MediaWire) — Radio giant Clear Channel has added iTunes tags to 340 of its HD digital radio stations.

The tags, introduced by JBL, Polk and Apple last September, will allow listeners to check to see who the artist behind a particular song, or what album the song is from. They would also enable listeners to add a particular song to their iTunes library with a single press of a button.

"Radio continues to be the number one way that people discover new music, and the HD Radio iTunes tagging capability lets listeners add songs to their iPod playlists with just a push of the button," said John Hogan, president and CEO of Clear Channel Radio. "With the vast majority of our HD primary stations now offering this exciting feature, we're demonstrating how radio's collaboration with the iPod benefits consumers."

Other radio chains, including CBS and Entercom are also reportedly looking into deploying the technology as well.

The downside is that its only available presently to people who live in range of one of the stations the tags are being rolled out in and the listener will also need a spendy HD radio receiver to be compatible with the tags. – CelebrityAccess Staff Writers

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