(CelebrityAccess MediaWire) — ClearSky Mobile Media, Inc., a wireless entertainment agent for the latest generation mobile handsets, hasentered into a partnership with Clear Channel Communications to distribute ringtones, wallpaper, answering services, realtones, and mobile games using Clear Channel's CHR Top 40 radio stations and their Web sites. The Contemporary Hit Radio Web sites have been customized with ringtone and wallpaper selections specific to the play lists and to the audiences of each station. The result is a first for the wireless industry — a direct tie-in between radio and cellular ringtones.
"Every day, millions of people discover new music and enjoy their old favorites by listening to Clear Channel Radio stations," stated Linda Byrd, senior vice president of Clear Channel Radio. "Connecting our radio listeners with their favorite ringtones and screen savers is the logical next step for Clear Channel. Through our radio stations and their Web sites, we have an unprecedented way to educate consumers on these value-added services and drive purchases. Clear Channel wants to become the clear leader in offering ringtones from all genres and formats."
"This partnership with Clear Channel is indicative of where the wireless market is headed," said Dean Fresonke, ClearSky's chief executive officer. "Tie-ins and promotions of wireless content are often better handled by companies outside of the traditional wireless industry. Clear Channel has the vision to see that ringtones and screensavers are brand extensions that can be promoted through their tremendous marketing reach. We look forward to continuing our joint innovations." –Bob Grossweiner and Jane Cohen