CHICAGO (CelebrityAccess MediaWire) — Corona Extra, the number one imported
beer in the U.S., is excited to announce an exclusive long-term contract
with country music superstar Kenny Chesney, making Corona the official beer
sponsor of his eagerly anticipated 2008 concert tour.
Chesney is the three-time and reigning Academy of Country Music
Entertainer of the Year, and the three-time and current Country Music
Association Entertainer of the Year — in large part for playing to in
excess of 7.5 million fans over the past six summers.
Chesney's 2008 Poets and Pirates Tour follows on the heels of his Flip
Flop Summer 2007 Tour, which played to over 1.2 million fans, including
sold-out shows in the NFL stadiums of Boston, Cleveland, Detroit,
Philadelphia, Pittsburgh and Seattle.
"We are thrilled to be partnering with Kenny Chesney for his 2008
tour," said Timm Amundson, vice president of marketing, Corona Extra &
Corona Light for Crown Imports, Corona's U.S. importer. "Kenny's persona
and Corona's brand image share many of the same attributes-laid back
attitude, fun-in-the- sun beach state of mind."
Known as the hardest working artist in the business, Chesney kicked off
his 57 sold-out shows last spring with an unannounced warm-up tour of small
bars and Key West dives — and then hit every major market in America. A
singer and songwriter who captures the way people actually live their
lives, he is known for his multiple week number one hits "Summertime,"
"Never Wanted Nothin' More," "Don't Blink," "There Goes My Life," "Anything
But Mine," "Livin' In Fast Forward," "No Shoes, No Shirt, No Problems,"
"When The Sun Goes Down" and "Beer In Mexico," the solely self-penned three
week number one record that was written at Sammy Hagar's pool in Cabo San
"If you want to capture my audience, the thing that stands out is their
ability to have more fun in a single day than most people have in a month –
and Corona is part of those kinda lazy, hanging out with your buddies kinda
days," says the man who has also won the Country Music Association's Album
of the Year for When The Sun Goes Down and the Academy of Country Music's
Single of the Year for "The Good Stuff" about his new tour partner. "Corona, lime, sun and a lotta laughter is a pretty great way to spend a day at the beach — or just about anywhere else."
Corona and Chesney are announcing the partnership with a full-page ad
in Friday's edition of the USA Today. "The sponsorship provides strong
benefits for the Corona brand," according to Amundson. "This is a terrific
partnership for Corona Extra and Corona Light that places us at the
forefront of high profile sponsorship activity and exposure. Kenny's blend
of country, rock, bluegrass and Caribbean sounds are a natural fit for the
Corona brand and we look forward to working with him to fully leverage this
Kenny Chesney is a Luttrell, Tennessee-born and -raised singer and
songwriter. A high energy performer, who is known for his unrelenting
shows, Chesney's been headlining major tours since 2001 — and drawing in
excess of a million people each year. Just Who I Am: Poets & Pirates, his
latest album, has produced 2007's longest running #1 with the five week
chart-topper "Never Wanted Nothin' More" and also the 4-week and still #1
There are no tour dates posted to date. –by CelebrityAccess Staff Writers