LOS ANGELES (CelebrityAccess MediaWire) — Radio conglomerate Cumulus Media Networks has teamed up with dick clark productions to create radio, digital and social content opportunities around the American Music Awards and the Billboard Music Awards.
Radio coverage of the 2013 American Music Awards will feature six hours of original programming, including a two-hour red carpet radio show in advance of the awards that will be customized to all major radio formats. Additional coverage of the event will be available across the stations' websites and their owned-and-operated social media profiles.
“Our partnership with dick clark productions enables Cumulus to provide listeners and advertisers with unprecedented access to two top awards shows of the year with the American Music Awards and the Billboard Music Awards,” said John Dickey, Executive Vice President and Co-Chief Operating Officer of Cumulus Media Networks. “We strive to find new and exclusive opportunities to deliver relevant and cutting edge content to engage fans through all of our affiliates platforms and programming.”
A similar program is being built around the 2014 Billboard Music Awards, with details promised in the coming months.
Cumulus Media boasts more than 5,500 affiliate radio stations, across a wide range of formats that reaches 129 million listeners around the U.S. – CelebrityAccess Staff Writers