LOS ANGELES (CelebrityAccess) — AEG has announced that they have extended and broadened their multi-platform sponsorship agreement with Delta Airlines.
The extended agreement will see Delta remain the official airline for the Staples Center, the exclusive charter partner of the LA Kings hockey franchise, and an official partner of the Grammy Museum at L.A. Live for at least another six years. In addition, Delta has secured naming rights to the luxury suite levels at the Staples Center.
Delta will continue to be recognized as an official Founding Partner of Staples Center, which entitles the airline to receive extensive in-arena signage displays and, through Delta's affiliation with the Kings, maintain sponsorship rights inside and outside the arena throughout the NHL season. The Kings will promote Delta using its numerous promotional outlets on the web and via social and traditional media outlets as well as creating and promoting “Delta Day” during one Kings game every season.
“In our relentless pursuit to become the airline of choice for Angelenos, Delta is committed to the entities and organizations that are vital to sustaining the city’s important sports and entertainment industries,” said Ranjan Goswami, Delta Vice President – Sales, West. “The investments we’re making in downtown L.A. complement those at LAX, where we continue to make ongoing enhancements to our network, product, and customer service.” – Staff Writers