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Email Marketing Combined With Social Media On Rise

Email marketers for music and other media are increasingly adding social media using elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in their email campaigns. A new survey says the combination is the top tactic marketers worldwide expect to increase budgets on in 2011.

According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.