LOS ANGELES (CelebrityAccess MediaWire) — Mobile commerce enabler Outlier Inc., and Live Nation Entertainment Inc. announced Live Nation Merchandise, a wholly owned subsidiary of Live Nation Entertainment Inc., as the latest retail merchant partner for Outlier's mobile application, SWAGG™. Consumers registered for SWAGG will be able to purchase gift cards and send them to friends to redeem for Live Nation merchandise, such as concert t-shirts and artist prints. In addition, Outlier will be receiving marketing rights from Live Nation, such as presence in display areas at venues and digital media inventory, to promote SWAGG.
"Our collaboration with Live Nation Merchandise will provide consumers with an efficient and convenient way to get music collectibles from their favorite artist," said Rocco Fabiano, president of Outlier. "SWAGG makes it easy to give and receive Live Nation Merchandise gift cards directly from their mobile device."
"We are excited to help promote SWAGG by utilizing our music platform to reach our consumers," said Russell Wallach, president, Live Nation Network. "Their brand message will connect with millions of music fans through our digital network and our venues."
SWAGG is Outlier's direct-to-consumer offering, with "smart" technology that gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. SWAGG also provides consumers mobile access to account information, special offers and loyalty programs. The technology may change the way consumers transact with their favorite brands and shops. – Melissa Kohn