LOS ANGELES, CA (CelebrityAccess MediaWire) — Live Nation, a leading live event and venue management company, announced today the promotion of Scott Fedewa to the position of Executive Vice President and Executive Producer of Interactive Products.
Since joining the company last year as Senior Vice President and Executive Producer of Interactive Products at the company, Mr. Fedewa has overseen the transformation of LiveNation.com into the fourth-ranked event site in the United States, according to Nielsen. Building his department from scratch, Mr. Fedewa led the consolidation of more than 90 local websites and brands to create LiveNation.com, the most comprehensive live music search engine and e-commerce platform on the Internet.
"Over the last nine months Scott has done a fantastic job assembling and motivating his team to completely refocus Live Nation’s web strategy and presence," said the company’s President of Digital Distribution, Bryan Perez. "Scott’s promotion recognizes his contribution to building LiveNation.com into the leading online resource for live music fans. I look forward to the continued successful introduction of new products from his team in 2007."
A pioneer in interactive entertainment, Mr. Fedewa has been building creative online entertainment businesses for over 10 years. He has worked with many venture capital-backed startups and top broadcasting clients including Bill O’Reilly, Larry King, Glenn Beck and Trollz.com, as well as founded the pioneering online music community, Musicosm.com. He is also a former record label executive and investment banker. His book, "Internet Riches," was published this summer by the American Management Association. He is also widely recognized for having written the first published scholarly legal article predicting the impact of the Internet on the music business in 1994.
Mr. Fedewa is a member of both the Recording Academy and the Television Academy, where he serves as a judge for the Emmy Awards in Interactive Television. Mr. Fedewa received his J.D. from Stanford Law School and his B.A. from the University of Michigan. – CelebrityAccess Staff Writers