SAN FRANCISCO (Hypebot) – Jason Feinberg is exiting Epitaph Records for Pandora, and the newly created role of Head Of Artist Marketing. In an email announcing the change Feinbeg said he will be "focused on building a division to directly serve the artists powering the platform." He has been VP of Digital Strategy at Epitaph since 2012.
What will the Head Of Artist Marketing at Pandora do? "…Deliver valuable products and services to the artist community including rich analytics, fan communication tools and much more."
"I have spent my entire career working directly with artists, labels and managers. In that time I’ve experienced first-hand what the community needs regarding data, communication, and marketing tools," wrote Fenberg. "I’m thrilled to have the opportunity to help artists better understand and engage with their share of almost 80 million monthly users at Pandora."
Feinberg starts at Pandora on 9/29.