(CelebrityAccess MediaWire) —
Former Sony Music senior vice president Mark Ghuneim has launched WiredSet, a new company offering creative online and mobile solutions to help recording artists and music companies reach music fans and build customer loyalty. “WiredSet offers services ranging from brand and product identity consulting to online and mobile campaign development and execution,” said Ghuneim.
“WiredSet provides innovative and proven online and mobile marketing methods based on establishing credibility with music fans and treating them with respect,” Ghuneim said. “The changing music marketplace requires the use of non-traditional methods such as peer-to-peer networking, RSS syndication and other new technologies, and WiredSet can help companies maximize the potential of these technologies.”
Ghuneim is a 25-year music industry veteran, who until September was the senior vice president of Online and Emerging Technologies for Sony Music Entertainment. There he developed online music and wireless services, and was instrumental in the video and on-line promotion of Bob Dylan, System Of A Down, Jeff Buckley, Bruce Springsteen, Nas, Barbara Streisand, Tony Bennett, Lauryn Hill and Destiny's Child.
“WiredSet offers analysis and marketing intelligence using proprietary applications and business-to-business tools to help executives and companies maximize the effectiveness of their marketing campaigns,” continued Ghuneim. “We provide companies with analysis of trends in the digital market and creative solutions to build and retain fan and customer loyalty from the grassroots level to the top of the charts.” –Bob Grossweiner and Jane Cohen