LOS ANGELES (CelebrityAccess MediaWire) — Goldenvoice, an AEG Live company, has formed a new national alternative touring division, Art Show, headed by music industry veteran Elyse Rogers.
Art Show launches this spring with a nationwide, three-month arena tour by My Chemical Romance, supported by punk upstarts Rise Against for the tour’s first leg; UK-based Muse takes over the second leg.
“I named the company Art Show because I wanted to make sure we never lost sight of what we were trying to do,” Rogers emphasizes. “Music is obviously a business, but more importantly it’s art. Strong art elicits emotion, whether good or bad, and keeps life from becoming a boring, homogenous mess. It’s up to all of us to work together to encourage and protect it.”
Rogers launches Art Show with her multi-dimensional background as a performer, manager and promoter, starting as a teenage lead singer for Berkeley ska-punk band Dance Hall Crashers. While at UC Berkeley, she toured and managed bands, and graduated with a BA in political science. After 10 years as an artist manager, she got her MBA in corporate finance from USC, and had a successful tenure booking national tours for House of Blues. — Jane Cohen and Bob Grossweiner