(CelebrityAccess MediaWire) —
Gary Gross has been promoted to the newly created position president, BMG Production Music Worldwide. Gross was previously president, BMG Production Music NA. He will continue to be based in BMG’s Beverly Hills offices and report directly to New York-based Nicholas Firth, chairman and CEO, BMG Music Publishing Worldwide.
In this new role, Gross will be responsible for worldwide profit and loss as well as strategy, global marketing, production and websites for BMG’s global production music libraries. He will continue to head BMG Production Music NA.
BMG Production Music, a unit of BMG Music Publishing Worldwide, is the number one company in its field due to the success of its libraries Atmosphere, Koka, First Com, Killer Tracks, Zomba, Bruton, Chappell, Match, UBM and Network.
“Having reached this level, we need to focus on becoming a global company with one over arching strategy,” said Firth. “Gary’s performance over the last eight years has convinced me that he is the man for the job.”
Gross joined BMG’s Killer Tracks Production Music Library in 1996 as vice president, marketing. He was elevated to vice president/general manager, Killer Tracks, in 1997 and was later named senior vice president/general manager of the company. In 2002, he was promoted to president, BMG Production Music. Prior to Killer Tracks, Gross spent over 15 years in marketing with such major companies as Proctor & Gamble, Kraft, McKesson Corporation and wine cooler company California Cooler. –Bob Grossweiner and Jane Cohen