iPhone Apps Gain Steam As Music Promo And Delivery Platform

SEATTLE (Hypebot) –
A growing number of artists and labels are using custom applications created for the iPhone and iPod Touch as both a promotional tool and an extension of the traditional album release.

Most recently, Universal released five similar yet customized apps for The Pussycat Dolls, Lady Gaga, Soulja Boy, The All American Rejects, and Keri Hilson. All five were created by popular mobile video service Kyte and offer behind the scenes video, news, live chat and other functions including music and merchandise purchase.

Other artists have built their own applications from scratch which add new life to traditional album offerings. Late last year Snow Patrol released an iPhone interactive album app with lyrics, artwork, photos and video as part of an Apple experiment of what could become a new format for releasing music. For $3, fans can stream the entire catalog of indie rockers President's Of The United States via their custom iPhone/iPod touch application