NEW YORK (Hypebot) – Exclusive content has become the latest weapon in the battle for streaming music subscribers. A deep pocketed Apple is expected to make them part of its June music relaunch. But Jay Z's TIDAL has placed exclusives at the center of its marketing efforts.
Jay Z's debut album "Reasonable Doubt" disappeared from Spotify yesterday. But you can still listen to the classic release on the Jay Z owned TIDAL streaming music service.
TIDAL has promised high profile exclusives, including this week's Beyoncé Tidal-only release, as a major drawing card. Record contracts and other deals will often get in the way, but you can expect more and more exclusives over time.
Jay Z Says Fans Will Be Forced To Chose
When asked last week during a Q&A at the Clive Davis Institute, if fans would be forced to between chose services, Jay Z replied,
"At some point, they’ll be faced with that decision. Again, there will be other things. This isn’t just about music; it’s also about concert ticketing. It’s a holistic place where the artists will live in. You may be able to download a song for free, but you’re not getting into concerts for free. There are different things that we offer. It’s not just songs – we’re offering value.”