NEW YORK (CelebrityAccess) — Superfly, the company behind festivals such as Bonnaroo and Outside Lands, announced that that they have hired Jennifer Justice for the newly-created position of President of Corporate Development.
In her new role, Justice will oversee the development and execution of new business initiatives for Superfly, including partnerships and acquisitions.
Prior to joining Superfly, Justice served as Executive Vice President of Strategic Marketing and Business Development at Roc Nation, expanding the company's portfolio to include television and film, branding, sports and media entertainment through partnerships with brands such as Skullcandy, ThreeSixZero Group and Stance.
Prior to her role as EVP, she served as general counsel and Jay-Z's personal entertainment attorney for 17 years.
“We have ambitious plans for strategically growing our brand and partnerships, and I’m confident that Jennifer’s expertise and proven leadership will be instrumental in supporting our vision,” said Jonathan Mayers, Co-Founder of Superfly. “Jennifer’s powerful track record for creating substantial revenue opportunities is a key asset for Superfly and we’re excited to have her joining our team.”